H. Couture Beauty may be defunct—visitors to their website are redirected to a search engine owned by the same youthful entrepreneur who founded H. Couture—but not before they produced the most expensive mascara in the world.
The mascara was offered for a limited time as part of H. Couture Beauty’s Socialite Collection. The smudge proof, water based mascara usually came in a luxurious case festooned with 1,000 hand set Swarovski crystals and topped with an 18k gold plated cap. Along with the mascara came a concierge service including a lifetime supply of refillable mascara tubes. The Socialite Collection, which also included a tube of lipstick also covered with Swarovski crystals, had a price of $589.
For one customer, however, that case just wasn’t fancy enough—and so a custom case bedecked with 2,500 blue diamonds was made. Complete with a similarly treated pink diamond tube of lipstick, this unique version of the Socialite Collection cost its buyer $14 million.
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